Google Adwords yine davalık

American Airlines, Google’ı kendi şirketleriyle ilgili anahtar kelimeler sattıkları için dava etti.
İddiada Google’ın tıklama başı ücret reklam sisteminin, American Airlines rakipleri tarafından hiç adil olamayan bir şekilde iş kapmalarına yol açtığı söylendi.
Google daha önceden de bu tarz benzer konularla ilgili dava edilmiş ve bu davaları kazanmıştı. Araba üreticisi Geico, American Blind ve Wallpaper Factory bunlardan bir kaçı.
Bu davada, Google’ın, American Airlines veya AA.com gibi terimleri rakiplere satarak, telif hakkı yasalarını ihlal ettiği öne sürülüyor. AMR’nin bir birimi olan American Airlines, Google’ı hizmet markalarını ve ticaret markalarını içeren veya bu markalarla karışıklık yaratacak derecede benzer olan kelimeler, cümleler ve terimleri, diğer rakiplere sattıklarını ve rakiplerin de bu terimler arandığında direkt olarak kendi web sitelerine ulaşılmasını çok kolay bir şekilde sağlayabildiklerini öne sürdü.
Bu dava, belli şirketlerin American Airlines markasını Google teknolojisi sayesinde kullanmalarını konu alıyor.
Google’da American Airlines diye arama yapılınca, kullanıcılar rakip bir şirketin web sitesine, tüm havayolları şirketlerinin biletlerini satan servislerin web sitelerine hatta bu konuyla hiç alakası olmayan web sitelerine ulaşabiliyorlar. Bunun sebebi ise, o şirketlerin Google’dan American Airlines ve buna benzer anahtar kelimeleri satın almış olması.
Google kendini risk altında görmüyor.
“Biz, ticari marka sahipleri ve tüketici seçimleri arasındaki dengeyi kurduğumuzdan eminiz ve durumumuz daha önceki davalarda da açıklığa kavuşturulmuştur.” diyor Google.
Amerika’nın en büyük şirketlerinden biri olan American Airlines, arama terimlerinin görüntülenmesini engellemek değil, Google’ın kendi markasını ve arama terimlerini satmasını durdurmak istediklerini açıkladı.

Daha önce bu konuyla ilgili şurada Türkiye'den bir örnek vermiştik.

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