İnternet Reklamcılığı Büyüyor

ABD'de 1997'de 907 milyon dolar olan internet reklamcılığı 2006 yılında 17 milyar dolara yaklaşmıştı. 2007 ilk çeyrek rakamları geçen yılın ilk çeyrek rakamlarına göre %26 büyüyerek 5 milyar dolara yakın rakamlar verdi. ABD'nin internet reklam pazarının %50'sini karşıladığını düşünürsek, bu rakamlar dünya genelinde 2007'nin ilk 3 ayında 10 milyar dolarlık bir pastası olduğunu gösterir.

Rakamlarının büyümesindeki en büyük etken olarak, internet kullanıcılarının internette gitgide daha fazla zaman geçirmesi ve firmalar için çok farklı seçenekte reklam çeşitlerinin olmasını gösterebiliriz.

Reklam çeşitleri ve pazar büyüklüğü:

  2006 ($16,8M) 2005 ($12,5M)
Reklam Çeşidi $

% pazar payı

 $

% pazar payı
Display Advertising 3,685 22% 2,508 20%
Sponsorship 496 3% 627 5%
Slotting Fees 0 0% 125 1%
Rich Media 1,192 7% 1,004 8%
All Display
5,373		 32% 4,264 34%
Keyword Search 6,799 40% 5,142 41%
Classifieds 3,059 18% 2,132 17%
E-mail 338 2% 251 2%
Lead Generation 1,310 8% 753 6%

TOPLAM:

 16,8 100% 12,5 100%

Kaynak : Interactive Advertising Bureau (IAB) ve danışmanlık şirketi PricewaterhouseCoopers

Thank you very much for this

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