19. Kristal Elma Reklam Ödülleri Yarışması

Gıda
Çikolata, şekerleme, çerez
İçecekler
Kozmetik ve kişisel bakım
Ev bakım ve temizlik ürünleri
Otomotiv ürünleri
Otomotiv
Ev araç ve gereçleri
Yapı ve yapı malzemeleri
Dekorasyon
Elektronik
Moda ve aksesuar
Bankacılık
Sigortacılık ve diğer finansal hizmetler
Bilişim teknolojileri
Medya ve yayın
Turizm, taşımacılık, eğlence
Perakende satış, fast food
Diğer
Kurumsal imaj
Sosyal sorumluluk

Hızlı tüketim
1. Gıda
2. Çikolata, şekerleme, çerez
3. İçecekler
4. Kozmetik ve kişisel bakım
5. Ev bakım ve temizlik ürünleri

Dayanıklı tüketim
1. Ev araç ve gereçleri
2. Yapı ve yapı malzemeleri
3. Dekorasyon
4. Elektronik
5. Otomotiv ve otomotiv ürünleri

Hizmet
1. Bankacılık
2. Sigortacılık ve diğer finansal hizmetler
3. Bilişim teknolojileri
4. Medya ve yayın
5. Turizm, eğlence, taşımacılık

Diğer
1. Perakende satış, fast food
2. Oyuncak
3. Hobi, kırtasiye malzemeleri
4. Moda ve aksesuar
5. Evcil hayvanların beslenmesine yönelik ürünler
6. Prezervatif
7. Kargo
8. Eğitim, yarışma, sosyal sorumluluk vd.

Kurumsal Web Siteleri
Bu bölümdeki başvurularda sektörel kategori ayrımı gözetmeksizin web siteleri değerlendirilir. Tek bir sayfa değerlendirme dışı kalır.

Mikro Siteler
Bu bölümdeki başvurularda sektörel kategori ayrımı gözetmeksizin kurum/markaya ait mikro siteler (kampanya siteleri) değerlendirilir.

On - Line Reklam
Kategori ayrımı gözetmeksizin bu bölümde Flash, Java, QuickTime, HTML, e-mail reklam, virtual (sanal reklam) ve diğer interaktif teknolojilerin kullanıldığı kutu reklam (banner), (roll over – üzerine gelince) genişleyen kutu reklam ve (expandable banners) genişleyen kutu reklam, (multiple load rectangles) çok kutulu reklam/çok sayfalı reklam/etkileşimli reklam, pop-up/pop under reklam, (interstitials, commercial break) geçiş reklamı/sayfa
arası reklamı, (page skin, wallpaper) sayfa giydirme, (floating) sayfa üstünde çıkan reklamlar, (audio & video skyscraper) sesli, görüntülü kule tipi reklam vb yapıdaki reklamlar değerlendirilir.

Adwergame
Bu bölümde belirli bir marka için üretilen oyun ve uygulamalar değerlendirilir. Ticari amaçla üretilerek piyasaya verilen oyunlar değerlendirme dışı kalır.

SİNEMA
Kategori ayrımı gözetmeksizin sadece sinemalarda yayınlanan reklam filmleri.

Doğrudan Pazarlama
En İyi Reklam Müziği
En İyi Reklam Fotoğrafı
En İyi Reklam Filmi Yönetmeni
En İyi Reklam Filmi Yapımı

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